The master in CAR DESIGN offers a comprehensive and interdisciplinary overview of the world of car design, incorporating not only the aesthetic considerations, with a specific focus on CMF design, but extending to the technological, cultural, and innovative aspects inherent in the development of automobiles. The evolution of automotive design is explored, tracing its historical and cultural journey to becoming a cultural icon representing progress, freedom, and identity. The course examines key periods and influences, starting with the origins of aerodynamics and the post-war American impact, followed by Italy's rise as a sports car design leader. It then considers the increasing importance of functionality and the minimalist approach of city cars, ultimately reconstructing the development of aesthetic preferences and market demands.

The development of expressive skills is another core aspect of the master: from manual sketching to digital rendering techniques, through the composition of moodboards and effective visual presentations, students will learn how to visually describe their concepts in a clear, emotional and professional way. Added to this is an insight into CMF design - i.e. colour, materials and finishes - in which the designer will learn how each surface, texture or shade of colour contributes to defining the perception and identity of the vehicle, in line with brand identity values. The exterior and interior design of the vehicle is approached in a systemic approach. From the study of proportions, surfaces and details of the car body, to the exploration of ergonomics, user interfaces and digitised interiors, great attention is given to the sensorial and functional experience of the driver and passengers. In an increasingly connected and user-centred world, the car designer has to know how to integrate aesthetics and interaction, comfort and innovation, also through VR simulations and virtual prototyping.

Particular emphasis is placed on emerging technologies, with a dedicated module on AI applied to car design. Students will be introduced to generative tools and prompting techniques that enhance creativity, allowing rapid interactions, development of stylistic alternatives and predictive assessments in the project phase. AI will not replace the designer, but enhance his expressive and analytical possibilities, becoming a strategic ally in the innovation process.

In addition, the course has a strong focus on sustainability and design ethics. Today's car designer has a mission to design responsibly, considering the environmental impact throughout the vehicle's life cycle. From the choice of recyclable materials to eco-design, to the analysis of future trends such as urban mobility, car sharing and self-drive cars, design is becoming an active instrument of social transformation. In this varied and constantly evolving context, the role of the car designer is emerging as central and strategic. It is not just a question of creating 'beautiful shapes', but of imagining and constructing experiences, identities and solutions for the mobility of the future. The car designer today is a professional capable of combining creativity and technique, aesthetic sensibility and systemic vision, past culture and an eye to the future.